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Showing posts with the label End-User Experience

ITIL®4 Specialist Drive Stakeholder Value: Maximizing the Consumer Experience

Originally posted on The AXELOS Blog , February 2020 and written by Christian Nissen , IT management consultant and lead author for the ITIL 4 Drive Stakeholder Value module. Back in the industrial society, goods were a dominant factor in our lives. But in the “service era” we prefer to replace ownership of goods with access to services and resources without necessarily owning them. This is happening with and without digital transformation , although the latter accelerates this phenomenon: think Uber and Airbnb. In this context, the ITIL® 4 Specialist Drive Stakeholder Value module – within ITIL 4 Managing Professional – is about the engagement and interaction between service providers and stakeholders and the conversion of demand to value via IT-enabled services. But what does this mean in practice? Previously, services were treated in the same way as manufactured goods: it was the customer’s responsibility to derive value. Conversely, the core concept of ITIL 4 is that value is co-c