It’s one of my favorite times of year…time for us to get ‘ United through Service ,’ which is this year’s theme for National Customer Service Week, according to the International Customer Service Association. National Customer Service Week (NCSW), held October 7-11 in 2013, is designed to raise awareness of customer service and the vital role it plays within an organization. It is also an opportunity to say thank you to those who work in customer service for a job well done. Organizations take part in NCSW by hosting events in their workplace. These events can be large or small, serious or fun, they can be held all through the week or just on one day…. It's up to each organization to decide how to celebrate. Many organizations use this week as an opportunity to provide training and refocus the efforts of their staff on the needs of their customers. In IT, a common misconception is that the Service Desk is responsible for customer satisfaction because of its role