ITIL 2011: Business Relationship Management Originally Published on August 16, 2011 With the recent publication of the ITIL 2011 edition, several items within the best practice set have undergone a transformation. One of the goals of the 2011 edition is to bring even more consistency and standardization to the best practices by formally recognizing and organizing several ideas and activities that the 2007 edition had not previously structured as full, formal processes. While always referenced in the 2007 edition (and ISO/IEC 20000), Business Relationship Management is now an official ITIL process The newly structured Business Relationship Management process now formalizes the activities and links between the customer or user and the service provider through a central contact point embodied in the Business Relationship Manager role. The ITIL 2011 edition states that the purposes of Business Relationship Management are twofold: To establish and maintain a business relatio