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Showing posts with the label Service Providers

Co-Creating Service – Customer and Provider Responsibilities

Best practice has proven that to be dynamic and to consistently meet changing business requirements, services must be co-created with our customers.  I learned in a recent ITIL 4 certification class titled Driving Stakeholder Value (DSV)  that providers will start with a stakeholder map and follow up with a customer journey map. If you are not yet familiar with Customer Journey Mapping, I strongly recommend learning about this critical skill needed to enable the co-creation of services.  Once you have a stakeholder map and have mapped the customer/user journey, you will need to identify the roles required. In our example below, we use the two roles of customer/consumer and service provider. Each of these, although not the only stakeholders involved, is critical to the success of co-creation.  Notice a relationship is being established via these responsibilities  Both the service provider and the consumer have responsibilities.  An IT service provider, for example, manages resource

ITIL®4 – Mapping the Customer Journey

All service providers are in the business of customer and user experience . It is not enough to compete on products and services, how services are delivered is as important as what is delivered. The  customer journey is the complete end-to-end experience customers have with one or more service providers and/or their products through the touchpoints and service interactions with those providers. In order to focus on the outcomes and on the customer/user experience, service providers are seeking to master the art of mapping their customer journey. Doing so allows them to maximize stakeholder value through co-creation of value throughout the entire value chain . The customer journey begins by understanding the overall macro-level of steps or groups of activities that generate the need for interaction between the customer and the service provider. These activities begin at “Explore” and end with “Realize” where the value is actually being consumed by the end-users.   Copyright ©

Co-Create and Accelerate! – ITIL 4

What is changing in your organization? The easier question might be what is not changing. We live in an accelerated world. To say that business and customer requirements are evolving is an understatement. It is a volatile time and the Co-Creation of services between service providers and customers as defined in ITIL 4 is the type of guidance could help. Studies have shown that there is a direct relationship between customer engagement in value co-creation and customer satisfaction.  There is no room for an “Us and Them” environment. Engagement means that we vet the requirements with the customer to ensure needs but also that the customer will engage and play a role in the design, development and the delivery of the product or service. They won't necessarily get down in the weeds with the developers and techies, but they absolutely should have a strategic and a bit of a tactical role to play throughout.  Beyond the consumer/customer and the service provider, the

Continual Service Improvement (CSI) and Survival

The systems, the processes, and the culture that worked for IT service providers 20 years ago will not work in today’s environment.  No big news here!  Most IT support staff will agree. The truth is that the same could be said for systems or methods that service providers used five years ago or even last year.  The dynamic and rapid change of business requirements demands that a service provider be dynamic and continuously adapt to evolving business needs and outcomes. When you get into your car and turn the key or push the start button, most would expect that the car is going to start.  You might also expect that it has wheels, an engine, and all the elements necessary to drive this car, right?   This is the same expectation that a business operation expects.  When a service is provided the business expects that service is going to have all the working elements to ensure that it does what they need. The customer expects that the service is available and secure for day to day oper

The State of ITSM: One Company’s Assessment!

Here is an article I thought you might find interesting.  It was first published in itSMF USA's Source EJournal, April 2017.   The State of ITSM: One Company’s Assessment! By Keith D. Sutherland and Lawrence J. “Butch” Sheets Educators and consultants operating in the formal practice of IT service management (ITSM) have largely been doing so since the mid-90s. Even though the best, codified practices of the IT service management framework, ITIL®, is now just over 30 years old, there remains a large number of organizations still in initial adoption of ITIL.  And of those service providers with longer histories of using ITIL, many still have a significant need to increase maturity, or more fully implement their ITIL practice. The need in these companies for structured education, assessments, and roadmaps still abounds, even while multiple approaches for these practices are available for each. Beyond ITIL (and in many cases, alongside), are the many other evolving a

Service Provider Interfaces

With the rise of service specialization, sourcing services from multiple service providers has become the normal way of doing business. This approach has allowed service providers to deliver higher quality services and enhanced support capabilities while more affectively utilizing a greater constrained set of resources.  In order for this cost savings and ability to spread risk to be realized an organization must be able to maintain a strong relationship with each service provider. In order to support the development of strong relationships in a multi-vendor environment, guidelines and reference points (technological, procedural and organizational) between the organization and the multitude of vendors being engaged must be established.  These validated reference points are known as service provider interfaces (SPI). A service provider interface is a formally defined reference point which identifies some interaction between a service provider and user, customer, process or on