Quality: The ability of a service or product to meet customer requirements and create value for that customer. Perceived quality affects customer support more than any other element. Products and services must attain a certain minimum level of quality. No other components can make up for a significant shortfall on this one and the perceived loss of value this can create. In business today, “Time to Value” has increasingly become one of the most significant measures an organization reviews and reports on. Today’s ever more progressively shorter time scales for this cannot be met without being able to incorporate such practices as continuous delivery (CD), continuous integration (CI) and continuous deployment (CD), which all are dependent on our ability to do continuous testing. As many of you have certainly experienced, this need for speed continues to be a clear and present danger in our ability to create a high trust culture where testing and learning from failure is allowed