I was recently asked if I had any insights into what roles (titles) are commonly used in companies and organizations to fulfill the BRM function. This individual commented that the BRM function is one that they wholeheartedly support, but were finding that investing in a resource that is exclusively focused on that is something that companies either can’t afford (legitimately) or that they struggle to justify the cost for the position. Finding the suitable individual with the proper skill set to fulfill the Business Relationship Management (BRM) role can certainly be a challenge. One thing to recognize is that the BRM job role function is dual fold. This person represents first and foremost the customer. They must be familiar with intimate details regarding customer needs, expectations and preferences. On the other side the BRM also will liaise with the business to ensure that the service provider can fulfill those customer needs. This is so...