What is changing in your organization? The easier question might be what is not changing. We live in an accelerated world. To say that business and customer requirements are evolving is an understatement. It is a volatile time and the Co-Creation of services between service providers and customers as defined in ITIL 4 is the type of guidance that could help. Studies have shown that there is a direct relationship between customer engagement in value co-creation and customer satisfaction. There is no room for an “Us and Them” environment. Engagement means that we vet the requirements with the customer to ensure needs but also that the customer will engage and play a role in the design, development and delivery of the product or service. They won't necessarily get down in the weeds with the developers and techies, but they absolutely should have a strategic and a bit of a tactical role to play throughout. Beyond the consumer/customer and the service provi...