As the New Year begins, most IT service providers already have their IT strategy in place. A few decades ago we heard loud and clear… “You must align IT with the business”. Then we heard in the next decade… IT...”You must align with the business”. Notice the focus was on what “IT” must do. I believe that most IT organizations get that. The real question when considering a strategy is how this can be achieved. Or is it? I hope that moving forward the new mantra will be “Hello business”… “You must engage IT in order to ensure success.” If the strategy does not include how the business is going to consistently engage, plan and strategize with the IT organization it is possible that the business strategy will not ensure the type of success that is hoped for and could continue to miss the mark. A recent BizReport article by Kristina Knight states; "During 2016, the perception that developers are basement-dwelling, socially-awkward techies with no grasp on business