Adopting the ITIL seven “Guiding Principles” for service providers could be the best way to establish a healthy organizational culture. All “Guiding Principles” are powerful but today are some thoughts on just one and that is “FOCUS ON VALUE”. ITIL 4 best practice guidance says to focus on value. Getting level set on what VALUE is for your business partners, customers and consumers is critical to every strategic, tactical, and operational action! To understand this better let’s start with the official definition of a service. “A service is a means of enabling value co-creation by facilitating OUTCOMES that customers want to achieve without the customer having to manage specific costs and risks". If this is so, then there is a direct correlation between VALUE and OUTCOMES. When it comes to defining “VALUE” we must get OUT of “IT”. An “OUTCOME” is what we deliver. It is not the activities within the value delivery stream but rather the RESULTS of all people,