One of my favorite sets of analogies to use in class is food, the making of food or restaurant operations. We make what we eat by pulling together ingredients into recipes. In the same way, we design services. We use the elements of services combined into the five aspects of design (solutions, tools, architectures, process and measurement) to produce the Service Design Package (SDP). When we think about designing services, we must remember it takes a number of elements. ITIL v3 says there are four elements of service design: People Process Products Partners I like to think of these elements as the “ingredients” of a service. The most important “ingredient” in any service is the “people”. We can have effective processes, efficient products, and loyal partners, but without people the service will get nowhere. People are the elements that make the value for the customer truly possible. Processes do not execute themselves, products do not spontaneously build and partners are not