The Business Relationship Manager is a role that serves as a strategic interface between the IT Service Provider and one or more Business Partners (or Business Units within a single organization) to promote, and influence Business Demand for IT services and products. They also work to ensure that the potential business value from those products and services is realized, optimized and properly documented.  The Business Relationship Manager can accomplish this through the engagement of four core disciplines which are defined as part of the house of Business Relationship Management (BRM).  This house is built upon a foundation of BRM competencies which support the Business Relationship Manager role and ensure it has the skills and aptitudes to be effective and deliver value to both the Provider and its Business Partner. The Four Core BRM Disciplines: Demand Shaping: This discipline stimulates and shapes business demand for the provider’s services, capabilities and products. It ensu