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Showing posts with the label Customer Requirements

The Customer Experience

We are all customers of someone right?  What was your last customer experience like?  Was it so good that it completely changed how you thought about the product or the organization you were receiving services from? On the other hand was the service you received so poor that you vowed never to use their products or services ever again.  We have all been in those situations. You may not have realized it, but how that interaction was designed can have a huge impact on the perception you, the customer, walk away with.  I recently read a series of articles in the September issue of Harvard Business Review magazine.  The entire series was titled “The Evolution of Design Thinking” - It’s no longer just for products. It speaks to how executives are using this approach to devise strategy and manage change.  I can’t tell you what an absolute must read this is for all.  It will make you take a second look at how you design, deliver and support the services to your customers. For me personally t

The Best of Service Design, Part 2

ITSM Requirement Gathering Techniques Originally Published February 20, 2010 In a previous discussion, we talked about the three levels of requirements in Service Design: Functional, Usability and Management and Operational. There is a range of techniques that can be used to actually obtain these services requirements. It is often difficult to get your customers to verbalize what they need. It has been my experience that the customers and the business are not completely sure of what their requirements actually are. They will need assistance and prompting from the designer or requirements gatherer. This must be done in a professional and sensitive manner to ensure that it is not seen as IT dictating the business requirement. We are all familiar with the most popular techniques, interviewing and workshops. The following is a list of additional techniques which might aid you in the Service Design requirements gathering stage: Observation: Watch your customers perform a spec

Usability or "User-Ability" Requirements

Too often, IT professionals jump from strategy right into implementation without doing the proper due diligence in collecting, analyzing and recording detailed customer requirements. The ITIL Service Design book defines three levels of requirements: Functional, Management / Operational and Usability. It gives us in-depth descriptions of Functional requirements and Management/Operational requirements but leaves me a bit empty when it comes to Usability requirements. The definition is as follows, “The primary purpose of usability requirements is to ensure that the service meets the expectations of its users with regard to its ease of use. To achieve this: Establish performance standards for usability evaluations Define test scenarios for usability test plans and usability testing. I like to define this as “User-ability”. Service Design (Section 5.1.1) describes this as the ‘look and feel’ needs of the user that facilitates its ease of use. Usability requirements ar