We are all customers of someone right? What was your last customer experience like? Was it so good that it completely changed how you thought about the product or the organization you were receiving services from? On the other hand was the service you received so poor that you vowed never to use their products or services ever again. We have all been in those situations. You may not have realized it, but how that interaction was designed can have a huge impact on the perception you, the customer, walk away with. I recently read a series of articles in the September issue of Harvard Business Review magazine. The entire series was titled “The Evolution of Design Thinking” - It’s no longer just for products. It speaks to how executives are using this approach to devise strategy and manage change. I can’t tell you what an absolute must read this is for all. It will make you take a second look at how you design, deliver and support the services to your customers. For me personally t