The Importance of Demand Management
I was recently asked to comment on the importance of Demand Management for IT Services as it relates to the IT Business organization.
Demand ManagementDemand Management is tied to the “Customer” or consumer demand. It is more about the market and what is the demand from that level.
- Strategic Example
- Strategic Demand Management might be a business strategy for how to influence user behavior. The telecom industry a few years back offered “Free nights and weekends”. This was a “Strategy” to manage the “Demand” until the provider could get all of the infrastructure laid down to support the demand for service.
- Tactical Example
- Within the activities of “Demand Management “ are those that are defined to monitor, manage, and report upon the patterns of business activities (PBA) and the activities of the varied user profiles (UP’s) . Demand Management would provide the UP’s and PBA’s and work very closely with Capacity management (managing workload at the component level to meet demand) to ensure a forward thinking capacity plan.