Originally posted on DevClass , June 22,2021 written by Joseph Martins and sponsored by Axelos Experience is everything when it comes to delivering IT-enabled products and services. But it’s no longer about how many deadlines your team smashed, how often you’d exceeded service-level agreements (SLAs), or how many lines of code you’ve spat out. Rather it’s about how the services and products you deliver impact the rest of the organisation’s ability to do their jobs, increase productivity, deliver customer satisfaction and co-create value. “Experience” may be seen as subjective, even ephemeral, compared to the traditional IT metrics, deadlines and SLAs. But if you want proof of its importance, consider how ITIL® 4, the latest revision of the best practice framework for service management from AXELOS, focuses on improving user experience of digital services and how this enhances productivity right across the organisation. Ian Aitchison , VP Product Management at Nexthink, the leader in di

Are your service-desk customers sitting in 9C? When customers evaluate your service, do they remember the experience or the statistics? What does that mean for modern IT management? Well, there is a better way to measure. It is called Experience Management. It is an evolution and next level of maturity above that of traditional Service Management. A while back, I read a book called From Worst to First written by Gordon Bethune, the former CEO of Continental Airlines. He led the management team hired to turn around the airline after two bankruptcies and ten CEOs in ten years—clearly a challenging assignment. Gordon, along with his team, established a clear plan to turn around the company. They made remarkable changes that took the airline from worst (in almost all categories) to first in just a few years. Greg Brenneman, the COO, wrote a brief article in Harvard Business Review describing the turnaround  read here . This story is personal to me. I lived near one of Continental’s hubs, s