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CSI and the Communication Plan

Timely and effective communication forms a critical part of any service improvement project. To transform an organization and move people and process from just thinking about Continual Service Improvement (CSI) activities to actually allotting time to be able to performing CSI activities, it is critical that all stakeholders are informed of all changes to the processes, activities, roles and responsibilities. The goal of the communications plan is to build and maintain awareness, understanding, enthusiasm and support among all stakeholders for the CSI initiative. A communication plan is much more than just sending out one notification on what is about to happen and should be a series of notifications and meetings to keep people engaged, informed and passionate while incorporating the ability to deal with responses and feedback from the targeted audience. First, we must design how we will communicate and then we must define what and to whom we will communicate. The pla