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Franny (the Festive) Flamingo

Guest host post by Lisa Schwartz

It is time to get back to sponsoring tradeshows! 

And here at ITSM Academy that means our mascot, Franny the Flamingo (click to read her origin story) is going to Las Vegas. She's been with us at every conference since the early 2000s and I am sure she is ready to hit the road, via my suitcase, to represent again. 

And her moment is here. We just signed as a sponsor of #Pink23. It was an easy decision, year-over-year, the conference is awesome. 

This year, one of the options is to host, and name, the Signature Drink.

During the February conference, Franny will be celebrating her 19th birthday - the Canadian legal drinking age. 

It seemed fitting to honor her contribution to ITSM Academy by calling the #Pink23 Signature Drink the Festive Flamingo. That way, everyone attending can join Franny’s birthday bash. 


As it happens, @ITSMDonna is also celebrating her birthday in February and we take birthdays very seriously - paid holiday seriously - here at the Academy. 

In the spirit of celebration, we created a custom banner. And then boy-o-boy, one thing led to another and we landed on a whole themed booth to serve as birthday celebration HQ. 

We’re talking custom tablecloths, special giveaways, and prizes, even our logo got a Festive Flamingo pink-themed alteration. The best part, we can also use it in our breast-cancer awareness work.

We had so much fun designing for the Festive Flamingo we wanted to expand the audience we got to share it with. As part of the campaign, we updated our social media banners. Then the team suggested I write a follow-up to the original Franny blog post

They say that picture is worth a thousand words, and that’s a lot of keystrokes!

So we grabbed some shots of our favorites and put them into a little 58-second digital book - selectively leaving out some of the fun surprises we have planned for the folks who stop by the booth. 

Clearly, if you are thinking of attending #Pink23 we think you should. We have lots to celebrate including birthdays, our Guaranteed to Run courses, great prizes, and raffles. 

Hope to see you there!


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