In the world of IT Service Management (ITSM), the word “service” gets tossed around a lot, but without a shared definition, it often leads to confusion, missed expectations, and inefficiency. That’s where ITIL comes in, offering a clear, standardized definition used by organizations worldwide to align IT with business outcomes. 📘 What Is a Service? (According to ITIL) A service is a means of enabling value co-creation by facilitating outcomes that customers want to achieve, without the customer having to manage specific costs and risks. In simpler terms: Services help people achieve results they care about. The provider takes on the complexity, risk, and cost so the customer doesn’t have to. Value isn’t just delivered, it’s co-created through use. Now let’s look at how this definition plays out in real life with a Tale of Two Companies. 🏁 Meet the Contenders: BeanScene vs. Brewtopia Both BeanScene and Brewtopia are rising stars in the specialty co...