I got asked the question, "How do you see the job market valuing ITIL certifications today - particularly Foundation vs higher-level?" That got me thinking, and I had many thoughts, so I wanted to get them all down "on paper". When we talk about ITIL certifications today, the first thing we have to acknowledge is that the job market has changed. Twenty years ago, only cutting-edge teams were adding ITIL certifications to their job requirements, as they understood it was a competitive differentiator. Ten years ago, ITIL Foundation was often a checkbox. It signaled that someone understood incident, change, problem - the basics. It was credibility currency. Today, Foundation still matters - but it plays a different role. Foundation demonstrates literacy. It tells an employer: You understand value. You understand service relationships. You understand structured operating models. You speak the language. In a market f...