When one thinks about how things work in the world, the word paradigm might come to mind. Paradigm (n.)-- A system of assumptions, concepts, values, and practices that constitutes a way of viewing reality. As the definition shows, a paradigm represents “how things are” in our current world. Another way I like to think about the idea of a paradigm is to use the term “culture.” Culture (n.)— The known environment in which a person, thing or idea exists. If you know a foreign language or how to play an instrument it is part of your own personal culture, or paradigm. If you do not speak a foreign language or cannot create music, those capabilities are not part of your culture or paradigm. And just as an individual has a culture or personal paradigm, so can an organization. Often it is this culture or paradigm that wreaks havoc with our ability to understand and implement IT Service Management. So how do we understand and use the knowledge of our cultures or paradigm to our advantage when

One of the most important yet often less fully considered aspects of using Service Management is Organizational Change Management. When it comes down to it, Service Management is about people—as customers, users, providers, maintainers, supporters and a myriad of other roles. So while we get caught up in getting effective, efficient and economical services, processes and technologies in place to provide value, we must not push aside the importance of attitude, behavior and culture. We have all encountered new situations, changes in process or work flow, new technologies and other unfamiliar situations. Most people recognized from experience that different people deal with change in different manners. But we do not have to rely simply on hearsay or belief or personal experience. We can turn to experts in the field of Organizational Change Management for a way to work through the adoption of new ideas, approaches and technologies. In 1962 in his work Diffusion of Innovations, Everett